Tourist Transactions

Visa: End-of-Year Tourist Transactions Up by 40% in Sri Lanka This Holiday Season

  • Surge in card transactions by tourists was driven largely by in-store use of debit cards (Tourist Transactions)
  • Domestic debit spends grew by 45% while cross-border debit spends grew by almost 30%
  • Domestic cardholders in Sri Lanka spent 35%+ more than in 2023 Holiday Season, buoyed by increasing penetration of contactless payments

Colombo, February 05, 2025: Visa (NYSE: V), the global leader in digital payments, today announced that Visa saw a marked uptick in spending by both tourists and domestic consumers in Sri Lanka during the holiday season at the end of 2024. Visa Consulting & Analytics (VCA), Visa’s advisory arm, highlighted key findings of consumer spend patterns during this period that saw an increase in commerce across payment options and channels.

An analysis of end-of-year spends of 2023 and 2024 showcased 40% increase in cross-border card transactions in physical stores, with a clear preference for using debit cards, that witnessed almost 50% increase over last year. The more than 35% surge in domestic card spends over the previous year was anchored by higher debit card spends, both online (~55%) and in-store (more than 40%).

Avanthi Colombage, Country Manager, Sri Lanka and Maldives, Visa said, “We are thrilled to see the remarkable uptick in spending driven by Sri Lankans and our valued international visitors, a testament to the resilience and vibrancy of our country. At Visa, we are proud to play an integral role in facilitating the dynamic payments ecosystem and ensuring that holiday and travel experiences are seamless, convenient, secure, and truly memorable for everyone.”

With an influx of over 2 million tourists in 2024 and expected to reach 3 million in 2025[1], there was a palpable surge of 40% in cross-border transactions through debit and credit cards over last year. This was due to a 45% increase in debit card usage as well as more than 30% growth in credit usage. More than 50% of this growth was contributed by 9 countries, namely Australia, Canada, France, Germany, UAE, India, Japan, UK and USA. Interestingly, the country also saw tourists from at least 13 new countries like Afghanistan and Barbados that had not previously performed digital transactions in the island nation.

Avanthi points out, “The majority of spends by tourists was witnessed in categories like lodging, airline bookings, restaurants, retail shopping and other travel-related expenses. Meanwhile, domestic consumer spends were concentrated primarily on everyday categories like food and grocery, apparel, restaurants and fuel.”

She further added, “We remain committed towards accelerating the adoption and acceptance of digital payment methods and are delighted to be a part of Sri Lanka’s growth story. Visa continues partnering with all ecosystem and remains committed to innovation and excellence that empowers both local and global commerce.”

About Visa Inc. – Tourist Transactions

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com

Contact:
Uma Balakrishnan

[email protected]

Satyn New SIte (57)

Stay Safe, Pay Safe and Avoid Festive Frauds – Visa Shares Tips for Consumers This Festive Season

Colombo, Sri Lanka – With the holiday season now underway, Visa, the global leader in digital payments, reminds shoppers to stay vigilant amidst a rise in fraud schemes(Stay Safe Pay Safe). Visa’s Payment Ecosystem Risk and Control (PERC) team released the 2024 Holiday Threats Report, outlining common methods fraudsters use to steal money, data, and account details while people plan their festivities.

Top Holiday Shopping Scams one should be aware of are:

Phishing and Social Engineering

Scammers impersonate trusted sources to steal personal information through emails, texts, and calls. Consumers should be wary of common scams to obtain financial details, like include emails/texts about fraudulent Black Friday deals, travel discounts, and package delivery updates. They also orchestrate more sophisticated frauds like digital arrests where one is held ransom through their phone on false pretexts that can be very harrowing for the lay consumer.

Fraudsters also use real platforms to post fake job ads and demand payments for false expenses like background checks. Consumers should also be careful before donating to charities they don’t know.

Scam Websites : Stay Safe Pay Safe

Fake online stores and imitations of real brands are a growing threat in ecommerce. Such sites have increased with scammers building almost legitimate looking websites, and using search engines and social media ads to attract buyers with unrealistic deals on luxury or popular items, with no delivery of goods. Consequently, victims could either lose money or share sensitive information that fraudsters use for other nefarious activities.

Stay Safe Pay Safe

Travel Scams

The holiday season sees many fraudulent travel websites positioned as authentic and appealing, with deals like “last minute price drop”.  Scammers make these websites as close to real as possible and offer discounts on travel-related expenses like flights, taxis and hotels. Consumers may also receive phishing emails with fake flight cancellation notices and be asked to pay for rebooking, or see advertisements with fake vacation rentals at low prices, that collect deposits for non-existent properties. Consumers should steer clear of malicious festival-based apps like Santa Trackers or holiday planners that are loaded with malware. These apps can steal login and payment details once downloaded.

Theft and Skimming

Always be vigilant in busy malls and public spaces that are hotspots for thieves. Common risks include physical theft or pickpocketing of cards and wallets. Beware of skimming devices fitted on legitimate ATMs or payment terminals to collect card information; always choose to tap and pay where possible.

How you can stay safe:

Visa offers these tips to protect yourself during the holiday season.

  • Don’t click on links in unsolicited/unknown emails or texts.
  • Check websites for legitimacy before making purchases. Genuine URLs will ideally start with “https://”.
  • Use only trusted platforms or agents for travel bookings.
  • Keep wallets and devices secure in crowded places.
  • Report suspicious activity at ATMs or payment terminals immediately to the nearest authority.

As a shopper, stay alert and informed to shop and spend safely and enjoy a worry-free holiday season!

For more tips, visit Visa’s website and for more information on scams, read the 2024 Holiday Threats Report by Visa.

Satyn New SIte (35)

The Benefits of Bringing Back the Online Visa System for Sri Lanka from a Tourism and Leisure Industry Viewpoint

The tourism industry plays a pivotal role in Sri Lanka’s economy, contributing significantly to the nation’s GDP and employment. However, in recent years, challenges such as the global pandemic and economic downturn have slowed the progress of this vital sector. To revitalize tourism, one strategic move is reintroducing the online visa system. This article explores the myriad benefits of restoring the Sri Lanka visa online application process, focusing on how it can positively impact the tourism and leisure industry.

Streamlining the Visitor Experience

One of the key advantages of reintroducing the Sri Lanka visa online system is the convenience it offers international travelers. In an increasingly digital world, travelers expect easy and quick ways to secure visas. An online visa application platform allows potential visitors to apply for a visa from the comfort of their homes, eliminating the need to visit embassies or consulates.

For many travelers, the hassle of securing a visa is a deterrent when choosing travel destinations. By making the Sri Lanka visa application process seamless, the country can attract more tourists, particularly from key markets such as Europe, North America, and Asia, where online services are commonly used. Simplifying this process improves the overall travel experience and increases Sri Lanka’s competitiveness as a destination in the global tourism market.

Boosting Tourist Arrivals

Online Visa

Sri Lanka has long been known for its rich cultural heritage, pristine beaches, and lush landscapes, which have made it a desirable destination for tourists. However, the number of tourist arrivals dipped during the pandemic, and the country is now in recovery mode. Reintroducing the online Sri Lanka visa system can be a game-changer, encouraging more visitors to choose Sri Lanka as their next vacation spot.

With the Sri Lanka visa easily accessible online, potential tourists are less likely to hesitate in their decision-making process. Travelers prefer destinations with minimal bureaucratic hurdles, and simplifying the visa process can lead to increased visitor numbers, which directly translates into greater revenue for the tourism and leisure sectors.

Enhancing Sri Lanka’s Appeal as a Leisure Destination

The ease of obtaining a Sri Lanka visa online enhances the country’s appeal, especially among leisure travelers. Whether it’s beach enthusiasts, cultural explorers, or wildlife aficionados, tourists seek destinations that are easy to access and explore. Sri Lanka, with its stunning diversity of landscapes and experiences, can attract larger numbers of leisure travelers by offering a frictionless visa process.

The Sri Lanka visa online platform can also serve as an additional marketing tool. By incorporating visually appealing elements and information on the visa website, Sri Lanka can entice travelers by showcasing its unique attractions, ranging from the ancient city of Anuradhapura to the scenic beaches of Mirissa. With just a few clicks, travelers will not only apply for their visa but also be introduced to everything Sri Lanka has to offer.

Revitalizing Small and Medium Enterprises in Tourism

Online Visa

The tourism industry in Sri Lanka encompasses a wide range of small and medium-sized enterprises (SMEs), including hotels, guesthouses, tour operators, and restaurants. These businesses heavily depend on a steady influx of tourists. The reintroduction of the Sri Lanka visa online system will make travel planning easier and more accessible, leading to more visitors and subsequently more business for these enterprises.

More tourists mean higher demand for accommodation, local tours, and authentic Sri Lankan experiences, all of which benefit SMEs in the industry. Additionally, the increase in tourist arrivals can lead to the creation of more jobs, providing a much-needed boost to local economies in popular tourist regions like the Southern Coast, Kandy, and Ella.

Supporting the Leisure and Hospitality Industry

Online Visa

The hospitality sector, which includes hotels, resorts, restaurants, and entertainment venues, stands to gain significantly from an increase in tourist arrivals facilitated by an online Sri Lanka visa system. Larger hotels and resorts, particularly in Colombo, Galle, and Negombo, will benefit from higher occupancy rates, while smaller, boutique establishments will experience a revival as international travelers explore more diverse accommodations.

An increase in tourist numbers also means more opportunities for restaurants, cafes, and bars, which are key components of the leisure industry. Tourists often look for unique dining experiences, and the opportunity to explore Sri Lankan cuisine is a major draw for visitors. With more tourists, there will also be an increased demand for cultural shows, excursions, and recreational activities, all of which contribute to the overall success of the leisure industry.

Positioning Sri Lanka as a Safe and Accessible Destination

In a post-pandemic world, safety and accessibility have become top priorities for travelers. By offering an efficient and transparent online Sri Lanka visa application process, the country can reassure potential visitors that it is an organized and safe destination to visit.

The online visa system can be integrated with COVID-19 safety protocols, ensuring that travelers are aware of any health and safety measures in place before arriving. This can help position Sri Lanka as a safe, hassle-free destination, giving tourists peace of mind when planning their trips.

Additionally, an online visa system can contribute to sustainability in tourism by reducing the carbon footprint associated with traditional paper-based visa applications. An efficient digital system eliminates the need for physical documentation, further aligning Sri Lanka’s tourism strategy with global trends toward more sustainable travel options.

Facilitating Business and Leisure Tourism Growth – Online Visa

Sri Lanka’s tourism industry is not just limited to leisure travelers. Business travelers also form a significant portion of the visitor population, with the country increasingly becoming a hub for meetings, incentives, conferences, and exhibitions (MICE). The ease of securing a Sri Lanka visa online makes it more attractive for international businesses and event organizers to choose Sri Lanka as a destination for their meetings or corporate retreats.

The online visa system can also encourage long-term stays and repeat visits, especially if provisions are made for extending visas or providing multi-entry visas for business travelers. With the ease of access, Sri Lanka can capitalize on its potential as a business and leisure destination, helping to elevate the country’s global standing in both sectors.

Promoting Cultural and Ecotourism

Sri Lanka is known for its rich cultural heritage and biodiversity. The Sri Lanka visa system, when restored online, will play a critical role in promoting these unique aspects of the country to international travelers. With easier access, more tourists will be encouraged to explore Sri Lanka’s cultural treasures like the Temple of the Tooth in Kandy, the ancient rock fortress of Sigiriya, and the World Heritage sites in the Cultural Triangle.

Ecotourism, another rapidly growing sector, will benefit as well. Sri Lanka’s national parks, rainforests, and wildlife sanctuaries, including Yala National Park and Sinharaja Forest Reserve, will see an influx of tourists interested in nature and wildlife experiences. An online Sri Lanka visa system will allow for more targeted marketing of these natural wonders to eco-conscious travelers who prioritize seamless travel planning.

Conclusion

Bringing back the online Sri Lanka visa system will undoubtedly be a transformative step for the country’s tourism and leisure industry. By simplifying the visa process, Sri Lanka can attract more tourists, boost its economy, and revitalize its SMEs and hospitality sector. This streamlined system will also position Sri Lanka as a safe, accessible, and desirable destination for leisure, business, and eco-tourists alike. In the long run, restoring the online visa process will help solidify Sri Lanka’s status as one of the top travel destinations in the world.

Monsoon

Explore the Monsoon Mystique: Sri Lanka’s Wet-season Wonders

Exploring Sri Lanka’s Monsoon Magic

Sri Lanka is a captivating destination that offers a myriad of experiences for travelers throughout the year. While many may shy away from traveling during the monsoon season, Sri Lanka’s unique charm shines even brighter amidst the rain. Here’s how you can embark on a memorable journey through this tropical paradise during the monsoon.

1. Embrace the Rain-soaked Landscapes

Monsoon

As the monsoon clouds gather over the island, Sri Lanka undergoes a stunning transformation. Lush greenery comes alive, waterfalls cascade with renewed vigor, and the air is filled with the sweet scent of damp earth. Embrace the beauty of the rain-soaked landscapes as you journey through mist-covered mountains, verdant tea plantations, and vibrant paddy fields. Don’t forget to pack your rain gear and immerse yourself in the enchanting ambiance of Sri Lanka’s monsoon season.

2. Discover Cultural Treasures

Despite the rain, Sri Lanka’s rich cultural heritage continues to thrive during the monsoon months. Explore ancient cities such as Anuradhapura, Polonnaruwa, and Sigiriya, where millennia-old ruins stand testament to the island’s storied past. Marvel at the intricate carvings of Buddhist temples, seek blessings at sacred shrines, and witness traditional rituals that have endured for generations. Whether you’re wandering through the cobbled streets of Galle Fort or admiring the graceful architecture of Kandy’s Temple of the Tooth, Sri Lanka’s cultural treasures beckon travellers year-round.

3. Indulge in Culinary Delights

A journey through Sri Lanka would be incomplete without sampling its delectable cuisine. From fiery curries to savory snacks, the island’s culinary offerings are sure to tantalize your taste buds. During the monsoon season, savor piping hot dishes such as spicy fish curry, creamy dhal curry, and crispy hoppers as you take refuge from the rain in cozy eateries and roadside stalls. Don’t miss the opportunity to indulge in seasonal delights like jackfruit curry and ambul thiyal, a tangy fish dish cooked with Goraka, a traditional souring agent. Wash it all down with a refreshing glass of king coconut water or a steaming cup of Ceylon tea, and experience the flavours of Sri Lanka in every bite.

4. Seek Serenity in Nature – Monsoon

While the monsoon may deter some travellers, it offers a unique opportunity to seek serenity in Sri Lanka’s natural wonders. Escape the crowds and venture into the island’s pristine rainforests, where biodiversity flourishes amid the rainfall. Embark on a safari in one of the country’s national parks, such as Yala or Wilpattu, and encounter majestic elephants, elusive leopards, and colourful birdlife against the backdrop of verdant landscapes. For a truly immersive experience, consider staying in eco-friendly lodges nestled within the heart of the wilderness, where you can fall asleep to the soothing sounds of the rainforest.

5. Relax on Tranquil Beaches

No visit to Sri Lanka would be complete without a visit to its idyllic beaches, and the monsoon season offers a unique perspective on these coastal havens. While some beaches may experience rough seas and strong winds during this time, others remain sheltered and serene, providing the perfect backdrop for relaxation and rejuvenation. Unwind on the golden sands of Bentota, Mirissa, or Tangalle, where you can soak up the sun between rain showers, or take a leisurely stroll along the shore as the waves crash against the rocks. For the more adventurous, monsoon season brings ideal conditions for surfing, with the east coast offering world-class breaks for enthusiasts of all skill levels.

In conclusion, traveling in Sri Lanka during the monsoon season offers a wealth of experiences for intrepid travelers willing to embrace the rain. From lush landscapes and cultural treasures to culinary delights and tranquil beaches, the island’s beauty knows no bounds, regardless of the weather. So pack your umbrella, put on your rain boots, and embark on a journey to discover the monsoon magic of Sri Lanka.

_Banking (Presentation) (7)

10 Must-Visit Attractions in Colombo, Sri Lanka

Colombo, the vibrant capital of Sri Lanka, is a city that seamlessly blends history, culture, and modernity. From bustling markets to serene temples, there’s something for every traveler. Whether you’re passing through on your way to the stunning beaches or dedicating time to explore the city, here are 10 must-visit attractions in Colombo:

1. Galle Face Hotel: A Timeless Beauty

Visit Attractions in Colombo

The Galle Face Hotel, with its colonial charm, stands as one of the most beautiful buildings in the city. Stroll along the promenade, enjoy the sea breeze, and soak in the historical ambiance.
The Galle Face Hotel is a historic landmark located in Colombo, Sri Lanka. Situated along the Galle Face Green promenade facing the Indian Ocean, it is one of the oldest hotels in Asia, dating back to 1864. Over the years, it has hosted many notable guests, including royalty, world leaders, and celebrities.

The hotel offers luxurious accommodations, dining options, and facilities such as a swimming pool, spa, and event spaces. Its colonial architecture and old-world charm combined with modern amenities make it a popular choice for both tourists and business travelers visiting Colombo.

2. Galle Face Promenade

This is the place to visit and enjoy the serenity of the open sea. Buy gram from a gram seller or watch kites float in the clear skies. Maybe have an ice cream while watching the sea. 

The promenade is also a hub of activity, with vendors selling street food, snacks, and beverages. It’s a place where families come to fly kites, couples stroll hand in hand, and children play games. Additionally, the promenade hosts various events and festivals throughout the year, adding to its vibrant atmosphere.

Overall, the Galle Face Promenade is not only a scenic and recreational destination but also a cultural and social hub that reflects the lively spirit of Colombo and Sri Lanka.

3. Old Dutch Hospital: Where History Meets Fine Dining

Visit Attractions in Colombo

Once a hospital during Dutch colonial rule, this restored building now houses high-end restaurants and shops. Explore its architecture, dine al fresco, and shop for unique souvenirs.

Visitors to the Old Dutch Hospital can explore its historic architecture while enjoying a diverse range of cuisines, from traditional Sri Lankan dishes to international fare. The ambiance of the courtyard, with its open-air seating and charming surroundings, provides the perfect setting for a memorable dining experience.

In addition to dining options, the Old Dutch Hospital also offers opportunities for shopping, with boutique stores selling a variety of souvenirs, handicrafts, clothing, and artwork. Visitors can stroll through the corridors of the hospital building, admiring its colonial-era charm while browsing the offerings of local artisans and designers.

4. Gangaramaya Temple: A Spiritual Oasis

This Buddhist temple is a blend of traditional and modern architecture. Admire the intricate carvings, visit the museum, and feed the temple’s resident elephants.

Visit Attractions in Colombo

The temple complex is a fascinating blend of architectural styles, featuring traditional Sri Lankan, Indian, Thai, and Chinese elements. Its main attractions include a large Bodhi tree, a sacred Bo tree under which Lord Buddha is said to have attained enlightenment, as well as numerous statues, shrines, and stupas adorned with intricate carvings and colorful decorations.

Visitors to Gangaramaya Temple can explore its various buildings, halls, and pavilions, each housing a treasure trove of religious artifacts, relics, and artworks. The temple’s museum showcases a diverse collection of religious artifacts, statues, and historical objects, offering insight into the rich Buddhist heritage of Sri Lanka.

5. Beira Lake: Tranquility Amidst the Bustle

Escape the city chaos at Beira Lake. Take a leisurely boat ride, spot colorful birds, and enjoy the peaceful surroundings.

One of the highlights of Beira Lake is its picturesque surroundings, which provide a tranquil escape from the urban hustle and bustle. Visitors can stroll along the lakeside pathways, enjoying panoramic views of the water and the city skyline, or relax on benches and enjoy the serenity of the surroundings.

6. Independence Memorial Hall: A Symbol of Freedom

Built to commemorate Sri Lanka’s independence from British rule, this grand structure is surrounded by manicured gardens. Visit the museum inside to learn about the country’s struggle for freedom.

The monument’s architecture reflects various aspects of Sri Lankan culture and heritage, with symbolic motifs and inscriptions adorning its walls and pillars. The central tower, in particular, represents the country’s sovereignty and resilience, while the surrounding pavilions serve as spaces for reflection and commemoration.

7. Wandering the Streets of Pettah: A Sensory Adventure

Pettah, Colombo’s bustling market district, is a sensory overload. Explore narrow alleys, haggle for spices, textiles, and jewelry, and savor street food.

8. Avukana Buddha Statue: A Serene Giant

While not in Colombo itself, this colossal standing Buddha statue is a short drive away. Marvel at its serene expression and the craftsmanship of ancient Sri Lankan artisans.

Visitors to the Avukana Buddha Statue are struck by its sheer size and presence, as well as the exquisite detail of its features, from the gentle curve of the lips to the intricate folds of the robes. The statue exudes a sense of tranquility and inner peace, inviting visitors to pause and reflect in its presence.

9. Seema Malakaya Temple: A Floating Oasis

Located on Beira Lake, this tranquil temple offers a unique spiritual experience. Meditate amidst the lotus ponds and enjoy the serene views.

10. St. Anthony’s Church: A Blend of Faiths

This Catholic church, with its neo-Gothic architecture, reflects Colombo’s multicultural heritage. Light a candle, admire the stained glass windows, and appreciate the peaceful atmosphere.

One of the most iconic features of St. Anthony’s Church is its annual feast day celebration, held on June 13th, which attracts thousands of devotees from across the country. During this time, the church is adorned with colorful decorations, and devotees of all faiths come to offer prayers and seek blessings from Saint Anthony.

In Summary (Visit Attractions in Colombo)

Colombo invites you to explore its rich tapestry of history, spirituality, and modernity. Whether you’re a culture enthusiast, a foodie, or simply seeking tranquility, this city has something to offer. So, when you visit Sri Lanka, don’t miss the chance to immerse yourself in the vibrant heart of Colombo! 🌴🇱🇰

Tips on visiting Sri Lanka

Tips for visiting Sri Lanka

Tips on visiting Sri Lanka – a traveler’s paradise waiting to be discovered, the island is rich with culture and scenery. With its lush landscapes, rich history, vibrant culture, and warm hospitality, Sri Lanka offers a unique and unforgettable experience. Whether you’re a nature enthusiast, a history buff, a foodie, or simply seeking relaxation on pristine beaches, Sri Lanka has something to offer everyone. To make the most of your visit, here are 10 valuable tips to help you plan a memorable trip to this enchanting destination.